Author name: Sam Bahren

Sam Bahren is the founder and lead brand coach at Brentt Gard. Over more than a decade he has advised Malaysian SMEs, NGOs, multinationals, media houses, and government agencies on brand strategy, positioning, and the messaging that holds a business together. He is best known for coaching entrepreneurs on the Jelajah Jiwa SME series with Astro AWANI — a nationally broadcast program through which he has worked with over 300 founders across Malaysia. Under his leadership, Brentt Gard earned the SME100 Award for Fast Moving Company in 2024.